Reconstruction: Cultural Heritage and Contemporary Fashion

Text Image

British Council
London, 2011

Reconstruction was a British Council touring exhibition hosted by various insitutions thoughout Europe, the middle-east and Asia that were all historically linked by the Silk Route.

Kellenberger–White designed the exhibition’s identity, graphics and accompanying guide.

The typographic identity of the exhibition was based on a modular grid spotted by British designer Alan Fletcher in the 1980s on the back of a Russian Post Office envelope; it operated as a framework enabling the sender to write out the postal code. For the exhibition, Kellenberger–White drew a new alphabet originating from this grid, previously used only for numbers. With no curves, just upright, horizontal and diagonal lines – the result was a unique set of letter forms. Their design rule is characteristic of early twentieth-century design practice where simple modular systems were embraced. The original Russian envelope grid was illustrated on the back cover of the publication.

The thin, black lines and sharp corners of the typography echoed the shape of the exhibition stands designed by Nissen Richards Studio.

Project team
Exhibition design: Nissen Richards Studio
Exhibition graphics and guide: Kellenberger–White