Really is a new initiative, in partnership with the Danish textile company Kvadrat, to upcycle end-of-life textiles into new materials for design and architecture. Really’s debut collection of Solid Textile Board launched with an exhibition at Milan’s Salone del Mobile, curated by Jane Withers and Njusja de Gier, and featuring commissions by designers Max Lamb and Christien Meindertsma.

The curators commissioned us to design a launch publication that would tell the story of the company and of Solid Textile Board, as well as serving as the catalogue for the first commissioned projects. Asked to create a publication that could be expanded to accommodate documentation of future designer commissions, we devised a three-part format: two booklets housed in a folded A3 poster. We chose an uncoated paper stock to give a sense of the warmth and tactility of Really’s textile-based products, and, to apply Really’s modernist typographic identity, adopted a page size and grid first used in a book on the quintessential modernist designer Dieter Rams. We chose production techniques that were, as far as possible, in line with a circular economy, making the publication easier to recycle and thus consistent with Really’s ethos.

We also art-directed images, photographed by Angela Moore, of both Solid Textile Board samples and prototype furniture made by Max Lamb using the material. For these, we favoured loose, casual compositions and strong lighting, to emphasise the qualities and planes of the material, and various construction methods.

  • Year: 2017
  • Client: Really (with Kvadrat)
  • Location: Copenhagen, Milan
  • Category: Publication

Campaign photography: Angela Moore
Photography: Thomas Adank