Since redesigning ‘Elephant’ – both the publication and its overall identity – in 2017, Kellenberger–White have been responsible for the design and art direction of this quarterly magazine. After close discussion with the editorial team, our work for each issue includes commissioning and art direction of several illustrators, who complement articles and produce infographics for entire sections of the magazine.
Our approach has been to retain a sketchbook quality for the magazine, commissioning illustrations generated by CGI or drawn by hand. We maintain a minimalist illustrative style, but ensure the magazine has a special texture, hierarchy and rhythm by using a tight family of layout components and typographic conventions. Working in partnership with the magazine’s dedicated production team, the fast-paced published process is continually being refined.