Charleston identity and strategy

Kellenberger–White rebranded Charleston to illuminate the historic house’s transformation into a 21st-century destination. Charleston, the East Sussex home of Modernist painters Vanessa Bell and Duncan Grant, became a gathering place for the artists, writers and thinkers known collectively as the Bloomsbury group. The current expansion, which includes new gallery buildings, designed by Jamie Fobert Architects, and a year-round programme of exhibitions and events, harnesses this legacy to provoke new ways of thinking and living.

Our scope of works encompassed the brand strategy, visual identity, tone of voice and messaging, photography, marketing, website and signage. Our design process included extensive research into the site’s history, project management, competitor analysis, collaboration with leading specialists, consultations with focus groups, all-staff workshops, site visits and commissioned photography. The latest version of our humanist font KW Amorph typeset in postage-stamp formation forms the backbone of the visual identity.

  • Year: 2021
  • Client: Charleston
  • Location: Sussex
  • Category: Identity, Website

Collaborators include: Jane Wentworth Associates, Amy Sherlock, Lewis Ronald, Twelve Design and Rivermeade
Photography: Thomas Adank