Charleston identity and strategy

Kellenberger–White has rebranded Charleston, the former home of the painters Vanessa Bell and Duncan Grant and gathering point for the 20th-century artists, writers and thinkers known collectively as the Bloomsbury group. The brand strategy and visual identity support the organisation’s long-term expansion, which stretches from new gallery buildings, designed by Jamie Fobert Architects, to a new café and retail offer, as well as a year-round programme of exhibitions and events.

The wide-ranging scope of works encompassed brand strategy, visual identity, tone of voice and messaging, photography, marketing, website and signage. Beginning with extensive research into the history of the site, our comprehensive process included: project management, competitor analysis, collaboration with leading specialists, consultations with focus groups, workshops, site visits and commissioned photography. The latest iteration of our humanist font KW Amorph forms the backbone of the visual identity.

  • Year: 2021
  • Client: Charleston
  • Location: Sussex
  • Category: Identity, Website

Collaborators include: Jane Wentworth Associates, Amy Sherlock, Lewis Ronald, Twelve Design and Rivermeade