Kellenberger–White is now entering its third year of collaboration with the Fitzwilliam Museum, supporting its ambition to become a more accessible, relevant and diverse institution. Founded in 1816 as part of the University of Cambridge, the museum holds one of the largest collections in Western Europe, spanning antiquity to the present. Recent programming has explored themes ranging from sport and the avant-garde to sex, power and gender in Renaissance myth.

Across this partnership we have designed and art-directed marketing campaigns for multiple temporary exhibitions and for the rehang of the permanent collection, working with new photography, custom lettering and careful experimentation with the relationship between image and text.

The long-term nature of this collaboration allows us to test our work with visitors and evolve it over time, helping us shape a rigorous yet flexible approach to the museum’s emerging identity.