We rebranded technology-led business consultants Stripe Partners to give the company a discretely human edge, a point of difference in a conventionally corporate sphere.
Our experience in art-direction and knowledge of editorial techniques were key to the redesign. In addition to the new logotype, brand guidelines and style guides we also imbued the website with a more distinctive tone of voice. We collaborated with five photographers to build an image bank with an emphasis on simple and observational, rather than journalistic, images.
The rebrand resulted from workshops and other activities we conducted with staff. We continue to work with Stripe Partners in developing a series of presentation tools and in mentoring their in-house design team.