A unique setting with a rich history, King’s Cross is also one of the largest regeneration projects in Europe. In 2019, the area becomes a London Design Festival (LDF) Design District for the first time. LDF is a nine-day citywide festival that takes place every September. During this time, the King’s Cross Design District presents exhibitions, installations and talks, as well as welcoming back the interior design showcase ‘designjunction’. Other highlights include Martino Gamper’s large-scale installation Disco Carbonara at Coal Drops Yard, and presentations from local residents such as Tom Dixon and Central Saint Martins.
We created a bold identity for the Design District, developing an inventive, low-waste signage system and social-media campaign. Our new custom-made poster typeface KW Litfass was designed to work in the rich European tradition of advertising columns, to which posters are glued: when you set a few words in KW Litfass, they shout.
Our signage scheme, spread across 67 acres of public space, makes use of the kind of modular concrete pipes that are typically used for underground drainage. We created information touch-points throughout the district by staking these pipes into large columns, and wrapping them with screen-printed posters. After the event, the pipes will be returned to an adjacent building site, thereby ensuring waste is kept to a minimum.