Kellenberger–White

Kellenberger–White

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Gertrude identity

Logotype and art direction for a new art rental service that aims to make collecting art accessible by disrupting conventions of ownership. Gertrude.com is named for Gertrude Stein, whose own platforms in the twentieth century ignited the confluence of talent and thought that would help define modernism in literature and art.

  • Year: 2021
  • Client: Gertrude
  • Location: London
  • Category: Art direction, Identity

Collaborators: Lewis Ronald

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