Kellenberger–White rebranded Charleston to highlight the historic house’s transformation into a 21st-century destination.
 
The East Sussex home of Modernist painters Vanessa Bell and Duncan Grant became a gathering place for the artists, writers and thinkers known collectively as the Bloomsbury group. The current expansion includes new gallery buildings, designed by Jamie Fobert Architects, and a year-round programme of exhibitions and events.
 
The scope of works encompassed the brand strategy, visual identity, tone of voice and messaging, photography, marketing, website and signage. A logotype of the word ‘Charleston’ in postage-stamp formation forms the backbone of the visual identity.
 
Over three years we also developed a marketing toolkit and photographic identity for festivals. For these, we created a suite of in-camera double and triple exposures, with photographer Lewis Ronald, that carefully layer botanical photography, details of nudes and still-life objects into dreamlike glimpses.
 
The rebrand captures Charleston’s aura and fulfils the museum’s mission to harness the house’s legacy and provoke new ways of thinking and living.