Kellenberger–White created a new visual identity for the London-based architectural practice Carmody Groarke, along with a comprehensive communications suite. We aimed to give them the tools they needed to represent themselves, and to support the growth of the studio.
We conducted workshops with the architects, edited their existing visual material and set forth a strategy for curating key projects. For the website, we orchestrated a tight narrative, progressively introducing the visitor to additional degrees of information. For the practice’s chief typeface, we selected Riforma LL, a typeface with decisive modernist associations. The new identity includes more than 20 presentation templates.
Since we completed their rebrand, Carmody Groarke has won many awards and prominent commissions including the conservation of Scottish architect Charles Rennie Mackintosh’s Hill House, the Windermere Jetty Museum and the Design Museum Gent.