We designed 100 pictograms as part of the communications overhaul carried out by the Natural History Museum in London that aims to give the museum a stronger and wide-reaching voice.
 
The new symbols supplement key characteristics and proportions of the museum’s new institutional typeface with hand-drawn elements.
 
By expanding the museum’s visual lexicon and ensuring the new symbols’ practicality for both wayfinding and digital platforms, we helped enhance the visitor experience and make the museum more friendly and accessible.