Royal College of Art,
Website: Design Interactions 2012
The Design Interactions programme explores new roles, contexts and approaches for interaction design in relation to the social, cultural and ethical impact of existing and emerging technologies.
Design Interactions 2012 presents projects by the graduating MA students in an interactive homepage allowing the reader to view and play short animations of the students’ projects. The snapshops of movement shown in the animations offer an intriguing glimpse of the object’s intended function.
Working with Theo Cook, Kellenberger–White art directed photography that continues with the theme of exposing the processes of image making established in the 2009 publication for RCA Design Interactions. The shoot picked up on the idea of the chroma-key blue screen used in film and television post-production to project an isolated object into any possible environment. Here, the blue screen acts as the stand in for the speculative future inhabited by the object. The vivid colour creates impact and also strong sense of the department collective.
Art direction and design: Kellenberger–White
Photography: Theo Cook
Desk photography: Julika Welge
Animation: Studio Myers
Website development: Studio Myers