Hauser & Wirth
London, Los Angeles, New York, 2016
In January 2016 Hauser & Wirth participated for the first time in the LA Art Book Fair, which also coincided with the opening of a new gallery space in downtown Los Angeles.
Kellenberger–White were commissioned to design a catalogue that presented the new Spring listings, along with Hauser & Wirth’s extensive backlist of over 100 publications on contemporary art and modern masters issued since 1992.
Conceiving the catalogue as a book about books, our design was deceptively plain, simple and bold. Given a bright red cover to make it stand out, the catalogue ‘floated’ on top of the other books at the LAABF stand. Within, we took great care over the details: each page was French-folded – a technique developed several hundred years ago that gives an emphasis to paper and tactility – then crisply bound using the Otabind process. This process, invented in Finland by Mr Ota and offered by just a handful of binders in Europe, allows the catalogue to lie open.
Building on the success of our catalogue for the 2016 LA Art Book Fair, Kellenberger–White were commissioned to design a second booklet for book fairs in both New York and Los Angeles, this time listing around a dozen publications that Hauser & Wirth published across 2016.
Photography: Thomas Adank