United Micro Kingdoms: A Design Fiction

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Design Museum
London, 2013

United Micro Kingdoms (UMK) presents perspectives on a fictional future for the United Kingdom, as imagined by Dunne & Raby. The four micro kingdoms explored in the exhibition are: Digitarians, Communo-Nuclearists, Anarcho-Evolutionists and Bioliberals. Each ‘super-shire’ can be explored on the UMK website that accompanies the exhibition project.

Kellenberger–White designed all the graphic materials used to represent the United Micro Kingdoms. A bespoke title and text typeface was used throughout the exhibition graphics, maps and infographics. A unique palette of colours and number graphics was devised for the model ‘Digi Cars’. A set of four patterns was designed to represent each super-shire, and used for the UMK map and wallpaper in the exhibition’s reading room.

Each pattern’s singular element was reduced and redrawn in a process sympathetic to the traditions of vexillology (the study of flags) – to create an original UMK flag.

Ultra clean and technical, the typefaces used were full of human quirks and alterations, which sought to reflect the prospect of future worlds where advanced technology is fully embraced and modified for human fulfilment.

Kellenberger–White also designed a limited edition t-shirt and a Transport for London Oyster card holder to use in the exhibition’s marketing campaign. Customised with the specially designed UMK pattern, the travel card holder also advertised exhibition details. The holder was sent out with the June subscription of Icon magazine.

Project team
Project concept and design: Dunne & Raby
Art direction and design: Kellenberger–White
Animation and website: Nicolas Myers
CGI illustration: Tommaso Lanza
Photography: Jason Evans
3D exhibition design and production:
Faudet–Harrison