Sunday Art Fair

Text Image

Sunday Art Fair
Identity
London, 2014

Since it moved from Berlin in 2010, Sunday has established itself as a non-official accompaniment to Frieze Art Fair, with young, international galleries showing presentations by artists in a booth-free, open-plan environment. For the 2014 edition, Kellenberger-White created a typographic identity and font that mixed two very different forms of writing: primary school handwriting and spray-paint. This simple, bold and arresting identity was used for adverts, flyers, a special edition artist bag and on-site way-finding.

Project team
Director: Rob Tuffnell
Art direction and design: Kellenberger–White
Typeface: Kellenberger–White