Royal College of Art
Show RCA is the annual graduate exhibition at the Royal College of Art. Kellenberger–White designed a comprehensive campaign for the 2011 Show encompassing a bespoke identity; print and online marketing material; architectural banners; exhibition graphics and signage; maps; as well as printed documentary Show catalogues.
Central to the identity was a family of bespoke typefaces that captured both the RCA’s heritage as a long-standing art and design school, and sense of celebration of the students graduating.
The set of specially designed fonts achieved a level of consistency throughout a wide range of campaign material, which needed to be either discrete when close to the exhibited works, or bold and colourful when used for exterior signage and marketing materials.
The documentary Show Catalogue grouped all the departments into one large book. Coloured inset pages were used to differentiate across the schools.
Alongside the main Show, Kellenberger–White implemented the identity in a number of smaller campaigns for the MA Fashion Show (Show Fashion 2011 catalogue) and Innovation Nights talks.
Show Fashion was purposefully a monochrome version of the identity created for the main Show. The feeling of low-key, raw craft and a more generous use of white space were carried through the typographic layouts, exposed section-sewn binding and daylight photography.
Creative direction: Kellenberger–White
Exhibition furniture system: Faudet–Harrison
Font development: Ray O’Meara,
Office of Optimism
Digital development: Jannuzzi Smith
Show Fashion credits
Art direction and design: Kellenberger–White
Photography: Christina Smith