Open School East is an art school and communal space launching in September 2013, in De Beauvoir Town, East London. It will facilitate the sharing of space, knowledge and skills, as well as collaborative opportunities between artists, local residents and neighbourhood organisations.
Kellenberger–White designed an identity focusing on the word ‘Open’. Using a circular shape from the letter ‘O’, a grid was developed to create a set of letters to form the acronym logo ‘OSE’. The circular motif is further used throughout the identity, signage and promotional materials as an image cropping device, which brings visual consistency to the wide variety of images used.
While focusing on a circle, the identity also has an important association with the international sign for ‘assembly point’ or ‘meeting point’ – resonating with the School’s mission, as a place to learn from others by meeting in a shared environment.
A comprehensive set of branding materials, including templates for internal notices, signage, flyers and external posters, was designed in line with the new identity. Based on a simple layout, they can be easily used by the staff for any type of event, workshop, group lunch or screening that the OSE is hosting.