Middlesbrough Institute of Modern Art

Text Image

Visual identity, digital and motion, typefaces, and exhibition design
Middlesbrough, 2017 – ongoing

Website: MIMA

We were invited by Middlesbrough Institute of Modern Art to develop a new brand. In recent years, the museum has proposed itself as ‘useful’, developing a civic agenda that seeks to reconnect the art institution with a social function and promote art as a tool for change. In response to these aims, we worked with the curatorial team to create a visual identity through a process of engaging with both the museum’s context (historical and geographical) and publics. Over the course of 2017, we conducted field trips, organised workshops focused on making, both manual and digital, and presented exhibitions showcasing our ideas, references and methodologies. The result of this year-long process, which is due to be launched in 2018, is a visual identity that combines both the museum’s vision and our practice.

Project team
Director: Alistair Hudson
Creative direction and design: Kellenberger–White
Senior Curator: Miguel Amado and Elinor Morgan
Assistant Curator: Helen Welford, Giles Maffett and Olivia Heron
Communications Manager: Sally Pearson
Production Management: Jackie Steven
Digital development: Twelve
Exhibition photography: Thomas Adank