Visual identity, digital and motion, typefaces, and exhibition design
Middlesbrough, 2017 – ongoing
Our commission to develop a new identity for this contemporary art institution took an unusual form. Kellenberger–White were invited by MIMA (Middlesbrough Institute of Modern Art) simultaneously to create a series of special exhibitions – of the work that we were doing on their identity, even as we worked our ideas through. This will form part of the public consultation process. We welcomed the challenge of creating this new kind of installation out of our own practices and methodologies, seeing an opportunity to open our work – and, indeed, the whole design process – to an audience in a new and creative way.