Signage, typeface and publication
Ace Hotel London, 2016
East London’s popular Ace Hotel commissioned various designers to create objects for use inside the hotel on the occasion of 2016’s London Design Festival. Kellenberger–White met the brief by creating a magnetic alphabet, which we made by hand-painting single letters on to A4 sheets of paper and then printing them in two sizes onto magnetic sheets. The alphabets are currently available for sale in the hotel and are used by staff as a changeable sign system for daily notices and announcements.
Art direction and design: Kellenberger–White
3D design: Felix de Pass
Photography: Thomas Adank